A NEW partnership has been forged to attract more tourists to Knutsford.

Knutsford Town Council has teamed up with the Royal Cheshire County Show to promote the town as a premier destination under the newly launched Discover Knutsford brand.

This contra-deal is designed to enhance the visibility of Knutsford and attract a wide audience of visitors to explore the town’s unique offerings.

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The agreement will see The Royal Cheshire Show promoting Discover Knutsford on their platforms.

In return, the town council will promote the Cheshire Show to enhance the event's reach and impact in the local community.

This collaborative effort aims to highlight Knutsford's charm, history, and attractions to the thousands of attendees at the Cheshire Show.

Sandra Curties, town centre manager at Knutsford Town Council, said: "We are thrilled to partner with the Cheshire Show.

"This collaboration is a fantastic opportunity to showcase the best of Knutsford to a diverse audience.

“With the new Discover Knutsford brand, we aim to highlight our town’s rich heritage, vibrant community, and unique experiences, and this is an excellent platform to help us achieve this.”

The Discover Knutsford brand was launched on social media earlier this month to encapsulate the essence of the town, offering visitors insights into its historical landmarks, picturesque settings, and a variety of events and activities.

A website will follow later this year.

Show director Rob Davenport said: “The Cheshire Agricultural Society is thrilled to appoint Knutsford Town Council as principal partner of The Royal Cheshire County Show.

“The new partnership will enable us to forge closer links with our local community and to provide mutually beneficial promotional opportunities for both parties.

“Visitors to the show come from all over the UK and we look forward to encouraging them to explore the wonderful town of Knutsford as part of their visit, playing our part in boosting the local economy and raising the profile of the of the beautiful area in which the show is based.”