FREE hearing tests are being offered to prevent people from feeling isolated.
Knutsford Hearing Centre is running a special promotion to celebrate Wellness Week.
Knutsford Town Council has teamed up with local specialists to promote physical and mental health.
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Pop-ups hosted by a variety of health and wellbeing businesses will take place at different venues across the town, starting on Saturday, January 20.
Roger Lewin, owner of Knutsford Hearing Centre, said: “People often live with a loss of hearing for a long time.
“It can be a gradual thing that people are not particularly motivated to do anything about it.
“This is a good trigger.”
The centre on Princess Street is offering free 45-minute hearing health appointments all week from Monday, January 22.
A 10 per cent discount will also be available on noise and leisure solutions, such as snore and swim plugs, shooting plugs and bespoke earphones.
Roger said: “Hearing loss has a massive impact.
“Communication is everything.
“Socialising is very important to people.
“What leads to longest life is a good network of friends.”
Appointments must be booked in advance at info@knutsfordhearingcentre.co.uk
Throughout the week people will be able to book onto sessions on fitness, yoga, podiatry, life coaching, health checks and counselling.
A full programme is available from town centre businesses.
The event is being sponsored by Slater and Gordon Knutsford Family Law.
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